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Shannon Davis is Director of Image Property, founded in 2004 but under his stewardship since March 2010.
Shannon began his career as a Primary School teacher, his career spanned 1997 -2007 in Brisbane, London and Italy, and this job was thoroughly rewarding and enjoyed many experiences teaching children in their formative years in many different cultures.
As an investor from 1999 – Shannon had renovated houses with the intention to hold rather than sell. A constant frustration was the different service levels between the sales and rental departments. As a tenant renting you are treated as a second class citizen. And as an investor, you chase the agent, offered little feedback or solutions and feel your best isn’t being served.
Shannon wanted to improve the experience for owners, concentrating on providing a good tenant, rent on time and the property left in a good condition. Easy to say but hard to do.
In 2009 Shannon joined the ranks of property management with the intention to buy the company, once up to speed.
Shannon took ownership and first found there was little point to growing until we had pleased our current owners. “Sales is like dating and Property Management is like marriage, in all long term relationships – communication is key. Every complaint was an opportunity to set a best practice system and start over.”
The first 15 months saw very little growth- “the worst time was the 2011 floods, as catching up on all your work in that period of the year and all the other complications that a natural disaster brings was most difficult.”
From March that year, with trustworthy staff and best practice systems, Shannon became the first BDM for Image. Taking a sales approach, with superior appraisal, listing presentation and unique selling propositions, Image has seen remarkable growth. At all times the benchmark was 10 a month with zero tolerance for mis- managements.
Shannon credits staffing, best practice systems, focusing on letting periods, mentors and adding the right technology as the key factors that helps win the managements.
Shannon has been a guest on Real Estate Talk, Your Home on 4bc, AREC Lounge and his comments are sought in the Australian Property Investor magazine and Winning in Property management resource – his goal has always been to improve the quality and standing of the Property Management Sector and help Property Managers get the respect they deserve for an often thankless task.
During 2013 – 2018 while Shannon took position as a Property Strategist, he oversaw the purchase of $240 million worth of property .
Then in 2018 Image Projects began to help clients have a full circle experience, with an in- house builder Michael Romano) and property developments specialist (Andre Longginou), Image projects can bring any project from concept to completion.
Shannon is a practitioner, not a theorist and has ownership of a multimillion dollar portfolio – with his main aim to treat it like a business and not involve his time nor his money.
Shannon is married with three young children.