Adam Empringham,
Director of Sales at Image Property.
South East Queensland property market update Q3 2025
The latest PropTrack Home Price Index shows that property markets across South East Queensland continue to strengthen, driven by lifestyle demand, population growth and limited housing supply.
While other parts of the country are seeing slower movement, Brisbane, the Sunshine Coast and the Gold Coast are still experiencing consistent price growth, and interest from both local and interstate buyers remains strong.
For homeowners, investors and those considering a move, understanding where the market sits now can help with better planning and confident decision making.
This update breaks down what is happening in each major region across SEQ and what it means for buyers and sellers heading into 2026.
National Market Snapshot
According to PropTrack, national home prices rose 0.6 percent in October 2025 and remain 7.5 percent higher year on year. Demand for housing has been supported by:
- High population growth
- Ongoing rental shortages
- Limited new housing supply coming to the market
- Strong competition for well located properties
This national context sets the tone for what we continue to see play out across South East Queensland, where lifestyle factors and affordability (relative to Sydney and Melbourne) are still key drivers.
Brisbane Property Market Update 2025
Brisbane continues to be one of Australia’s strongest performing capital city markets.
Recent data shows:
- Home prices increased 0.9 percent in October
- Values are up more than 12 percent over the past year
- Competition for established homes remains high, especially in family friendly suburbs close to schools and transport
What is driving Brisbane’s growth?
- Population growth remains strong, especially from interstate migration.
- Infrastructure investment continues ahead of the 2032 Olympics.
- Supply is still not keeping pace with buyer demand.
- The city offers better relative affordability compared to Sydney and Melbourne.
Brisbane is also seeing increased interest from investors seeking long term rental returns due to low vacancy rates and rising weekly rents.
Sunshine Coast Property Market Update 2025
The Sunshine Coast remains one of the most desirable lifestyle destinations in the country. According to recent market data, the median house price sits above $1.2 million, after experiencing significant growth over the past five years.
This region continues to be shaped by:
- Lifestyle migration and remote work flexibility
- Limited land supply between the coastline and hinterland
- Strong community and coastal appeal
- High demand for both homes and long term rentals
Many suburbs have recorded price increases of over 80 percent since 2020.
While the pace of growth has eased, prices are stabilising at higher levels, showing resilience and suggesting the market is consolidating rather than correcting.
What we are seeing day to day:
- Increased competition at open homes for well located, move-in ready properties
- Downsizers staying local rather than relocating interstate
- Investors returning to the market, particularly for newer low maintenance homes
The Coast remains a long term market, influenced more by lifestyle value than short term fluctuations.
Gold Coast Property Market Update 2025
On the Gold Coast, median home prices have risen by over 10 percent year on year, with many suburbs now sitting above the $1 million mark.
Demand here is driven by:
- A strong rental market with consistently low vacancy rates
- Local and interstate buyers seeking beachside and canal lifestyle living
- A strong pipeline of infrastructure and development investment
- Ongoing appeal for both owner occupiers and investors
The Gold Coast tends to attract a diverse buyer pool:
- Families seeking lifestyle suburbs with schools and amenities
- Professionals relocating from southern states
- Investors focused on long term growth and rental return
- Downsizers prioritising coastal living and walkability
While prestige markets are performing strongly, there is still healthy demand in mid priced suburbs offering access to beaches, cafes and local community precincts.
What It Means for Buyers and Sellers in SEQ Right Now
For Buyers
- Be prepared and organised before you start viewing properties.
- Speak with a broker early to understand your borrowing capacity.
- Consider suburbs adjacent to your preferred postcode to increase choice.
- Focus on liveability features and long term value, not just price.
For Sellers
- Presentation matters more than ever.
- Clean, well styled and well maintained homes consistently attract stronger offers.
- Pricing correctly from the start creates urgency and competition.
- Quality marketing ensures your property reaches buyers who are ready to act.
For Investors
- Rental demand remains high across all three regions.
- Long term tenant stability is strong in lifestyle focused areas.
- Well maintained properties with updated features lease faster and attract better applicants.
Choosing Support That Understands the SEQ Market
Choosing the right support matters in a fast moving market like South East Queensland.
Our team works locally across Brisbane, the Sunshine Coast and the Gold Coast, with a clear understanding of each suburb’s rhythm, pace and demand.
If you’re planning to buy, sell or invest, you can connect with our local team to talk through your goals and next steps.