The different ways to sell your home – Choosing the right method

When it comes to selling a home, no two properties, or sellers, are the same. The right approach depends on your goals, timeline, and the market conditions at the time of sale.

Whether you’re looking for a quick, competitive result or a more controlled and private sale process, understanding the different selling methods can help you make an informed decision.

At Image Property, we guide sellers through every step of the process, ensuring the chosen method aligns with their objectives while maximising exposure and achieving the best possible outcome. Here’s a breakdown of the three primary ways to sell your home: Private Treaty, Auction, and Timed Sale.

Private Treaty

A private treaty sale is the most common way to sell a home in Australia. This method involves listing the property with a set price (or price range) and negotiating directly with interested buyers.

Advantages of Private Treaty:

More control: You have the flexibility to set your price and consider offers without the urgency of an auction deadline
Time to negotiate: Unlike auctions, private treaty sales allow for more considered negotiations with potential buyers
Less pressure: Buyers may feel more comfortable making an offer without the fast-paced competition of an auction

Auction

Selling by auction creates a sense of urgency and competition among buyers, often leading to strong results, particularly in high-demand markets.

Auction Advantages:

Competitive bidding: With multiple buyers bidding in real time, the final price can exceed expectations
Set sale date: The auction day creates a clear timeline for buyers, helping you achieve a sale within a defined period.
Unconditional sale: Once the hammer falls, the sale is legally binding, providing certainty.

Our experienced agents at Image Property work closely with sellers to prepare for auction day, from strategic marketing campaigns to coordinating with expert auctioneers who drive engagement and competitive bidding.

Timed sale

A timed sale is a hybrid method that blends aspects of private treaty and auction. It involves setting a deadline for offers, which encourages competition while giving buyers time to consider their offers carefully.

Advantages of a timed sale:

Increased buyer engagement: The deadline creates urgency while still allowing buyers time to prepare their offers
Transparent process: Buyers can submit their best offers without the pressure of a live auction
Flexibility for sellers: You maintain the option to accept, negotiate, or decline offers based on your goals

Choosing the right selling method

The best way to sell your home depends on a variety of factors, including market conditions, property type, and personal circumstances.

At Image Property, we don’t just list properties, we partner with sellers to develop tailored strategies that suit their needs.

If you’re thinking about selling and unsure which approach is right for you, our team is here to help.

The different ways to sell your home – Choosing the right method

By Adam Empringham, Director of Sales.