Adam Empringham,
Director of Sales at Image Property.
When is the right time to sell? Why listing before Christmas could be ideal
Timing plays a crucial role in maximising interest and offers when selling a property, and going live to market before Christmas brings clear advantages for attracting motivated buyers.
Listing during this period allows your property to engage serious buyers looking to start the new year in their new homes. It creates an ideal window ahead of January, when listings often surge as many sellers prefer to enjoy Christmas and New Year before going to market. With fewer properties available in the lead-up to Christmas, yours can stand out and capture the attention of motivated buyers still actively searching in a quieter market.
The holiday season offers potential buyers more free time to dedicate to their property search, away from the usual demands of work, which often leads to stronger engagement and more meaningful enquiries from serious buyers. For families aiming to settle and move in before the next school year begins at the end of January, this timing can be especially appealing. As casual interest drops off, only committed buyers typically remain active, providing sellers with a focused audience.
Additionally, the festive season brings people travelling to visit family for the holidays (and in some cases tourists coming to the area) – increasing foot traffic and enquiries from those considering lifestyle changes or investments in the area. This mix of motivated buyers and heightened local activity creates an ideal opportunity to attract genuine interest from serious buyers ready to make decisions.
By taking advantage of these seasonal factors, sellers can position their property to stand out and capture the attention of buyers who are actively in the market and ready to commit.
At Image Property, we’re dedicated to keeping you informed about the best market opportunities, so you can make confident decisions about your property. Whether you’re interested in capitalising on the holiday period or are just exploring options, get in touch today to find out how our expert sales team can help.
