Adam Empringham,
Director of Sales at Image Property.
Harmony Key to Extraordinary Agency Growth
[lwptoc]Over the past year, we have grown by an extraordinary 85 per cent with more than 90 Salespeople within our Image Property team.
But the backbone of our growth strategy has always been about attracting the right people because we are not growing just for growth’s sake.
We’re growing with the right people who are aligned to our core values and direction and who also see value in our vision, which is to provide the best experience in property and to create opportunities for everyone to have a home.
So what does this actually mean? It means that you have to have absolute clarity around who we are as a business – where we’re going and the influence and impact that we want to have – and we genuinely want to make the real estate space better for us being in it.
Our Supported by Image model allows agents to have all the support that they need, while also retaining control of their careers and aspirations.
The heart of our model also includes the consumer and the transaction because our aim to make that a more enjoyable experience with fewer problems, more transparency and an overall superior experience.
The Supported by Image model recognises that agents are our customers and we’re in a business of product excellence.
Those products are what we provide to our agents so they can get out and do what they want to do, and do it well, as well as allow us to easily manage that extraordinary growth without any impact on customer service.
Changing conditions require more support
Market conditions across Southeast Queensland are very different this year than they were last year and many of our new agents have chosen to join our team because they were seeking superior support and technology to assist them when sales volumes are lower.
Plus, we are one of the only agencies in the country where a salesperson can receive 100 per cent GCI!
We have seen steady agent growth across the region and are in the fortunate position that agents are contacting us directly to enquire about joining Image Property.
They are contacting us because they have a future focus and they understand what the modern agent requires, where this industry is trending, and they want to work with an agency that is at the forefront of real estate in the 21st century.
Our growing presence is a calling card to many agents, plus we are seeing strong growth in our team via internal referrals.
That growth is testament to the fact that we are doing what we said we would do and providing what we said we would, which is the experience that they’d always imagined, and the career and the support that they deserve.
Our excellent growth also hasn’t just been segmented to one real estate sector, rather, it’s been across all property services holistically.
This means that our PM and BDM teams have grown also, plus, the environment that we’ve created revolves around breaking down the barriers between departments.
Our collaborative approach of working with one another to get the best outcome for the client and having internal infrastructure that makes it easy for everyone to see what one another is doing, which is also leads to an increase in conversion of lead opportunities as well.
Fundamentally when agents join us, they’re joining a really harmonious and successful environment – and that is what everyone wants at the end of the day.
If you would like to speak to an expert in the Queensland area, contact Adam Empringham
