Adam Empringham,
Director of Sales at Image Property.
The Evolution Of Real Estate Franchising Is Here
[lwptoc]By Adam Empringham, Image Property
Real estate franchise models are evolving as agents look for new and streamlined ways of doing business that suit the way they want to work – and real estate consumers seek an experience that suits their needs.
This evolution started some time ago, as the deficiencies in established franchise models became clear, driving agents to seek a system that would work better for them.
But this industry change has been accelerated by the pandemic, as working virtually has become mainstream in every facet of real estate life.
A new way
International influences have also sprinkled a liberal dose of innovation and change into the way Australian real estate is transacted.
In the US, a focus on agent branding, rather than network branding, is the norm, which is gaining popularity in Australia, too.
Savvy property consumers are also driving this change by seeking flexibility and more bang for their buck, among other things.
And through the impact of COVID, consumers have become even more familiar with virtual business, as working from home, and meeting via zoom, become daily norms.
This confluence of factors has combined to present an opportunity – a perfect positive storm of conditions if you like – that make the industry ripe for change, and this is good news for the savvy agent who wants to be ahead of the trend.
Answering this demand, Image Property, a leader in Brisbane and Sunshine Coast real estate, has launched an innovative new model that supports agents with a unique comms split and passive income opportunities.
Driven by technology and innovation, Supported by Image is a cloud-based model that gives sales agents one of the key things they’ve always wanted – marketing and building their business under their own brand – while also providing a strong support structure behind the scenes.
Image Property managing director Joel Davis said Supported by Image rewards the people responsible for growth.
“We are proud of the model we have created. This is a model created by agents for agents. We understand what a motivated sales agent is looking for and what help they need to grow their business,” he said.
“We are offering access to a collaborative community, leading technology, tailored marketing, administrative support and training that will allow the agent to do their job from anywhere – it’s freedom.”
He adds that Supported by Image offers passive income opportunities for agents who are building their brand and are looking to create opportunities for the future.
“We’ve got great partnerships developed between our property management and sales teams and this synergy is backing our Supported by Image model – it’s a really great opportunity for an agent to be part of this unique new real estate vision.”
Founded 10 years ago by the Davis family, Image Property has grown to manage more than 5000 rental properties in Brisbane and on the Sunshine Coast and become one of the premier sales agencies in southeast Queensland.
Agents who join the franchise will be supported with training in exceptional customer service, help with technology to operate remotely while also connecting meaningfully with clients, as well as strong marketing support.
