Mobile: 0400 179 605
Shannon Davis is Director and Image Property, founded in 2004 but under his stewardship since
Shannon began his career as a Primary School teacher, his career spanned 1997 -2007 in Brisbane,
London and Italy, and this job was thoroughly rewarding and enjoyed many experiences teaching
children in their formative years in many different cultures.
As in investor from 1999 – Shannon had renovated houses with the intention to hold rather than
sell. A constant frustration was the different service levels between the sales and rental
departments. As a tenant renting you are treated as a second class citizen. And as an investor you
chase the agent, offered little feed back or solutions and feel your best interest aren’t being served.
Shannon wanted to improve the experience for owners buy concentrating on providing a good
tenant, rent on time and the property left in a good condition. Easy to say but hard to do.
In 2009 Shannon joined the ranks of property management with the intention to buy the company,
once up to speed. I remember feeling how much there is to the job, that I didn’t think of – it can be
difficult, demanding and unglamorous and sometimes when you do your job well both parties are
Shannon took ownership and first found there was little point to growing until we had pleased our
current owners. Sales is like dating and Property Management is like a marriage, in all long term
relationships – communication is key. Every complaint was an opportunity to set a best practice
system and start over.
The first 15 months saw very little growth- the worst time was 2011 floods as catching up on all your
work in that period of the year and all the other complications that a natural disaster brings was
From March that year, with trustworthy staff and best practice systems, Shannon became the first
BDM for Image. Taking a sales approach, with superior appraisal, listing presentation and unique
selling propositions Image has seen remarkable growth. At all times the benchmark was 10 a month
with zero tolerance for mis- managements.
Shannon credits Staffing, best practise systems, focussing on letting periods, Mentors and adding the
right technology as the key factors that helps win the managements.
Shannon has been a guest on Real Estate Talk, Your Home on 4bc, AREC Lounge and his comments
are sought in the Australian Property Investor magazine and Winning in Property management
resource – his goal has always to improve the quality and standing of the Property Management
Sector and help Property Managers get the respect they deserve for an often thankless task.
In October 2013, Shannon became Head Property Strategist for Brisbane’s Metropole Buyers
advocacy, he has overseen the purchase of $240 million worth of property between the years of
2013 – 2018.
In 2018 Image Projects began to help clients have a full circle experience, with an in- house builder
Michael Romano) and property developments specialist (Melinda Jenninson), Image projects can
bring any project from concept to completion.
Shannon is a practitioner and not a theorist and has ownership of a multimillion dollar portfolio –
with his main aim to treat it like a business and not involve his time nor his money.
Shannon is married with three young children.